1. The clinic, as a patient sees it online
- Where and when: Prague, a short walk from the metro. Extended hours: open into the evening on weekdays and at weekends too.
- Main services: cosmetic dentistry (veneers, whitening), implants and emergency care. It’s a private clinic; patients pay for their care themselves.
- Main promise: it promises to beat other clinics’ prices. (paraphrased)
- Rating: around 4.7/5 in a business directory, from hundreds of ratings.
2. Clinics nearby
| Clinic | Opening hours | Insurance | Implant + crown |
|---|---|---|---|
| The clinic | into the evening, weekends too | no | lowest in the area, under 30,000 CZK all-in |
| Clinic A | weekdays morning to evening, shorter Fridays | yes | about 31,000 CZK (two “from” prices added up) |
| Clinic B | afternoons only | yes | over 35,000 CZK incl. crown |
| Clinic C | weekdays morning to evening | yes, all | placement alone from about 20,000 CZK (no crown) |
Starting prices from clinic websites (October 2026), rounded in this public version. Where a clinic lists implant and crown separately, I added up their “from” prices.
3. Where it stands today
The website leans on looks and price. For implants that holds up: the all-in price is the lowest in the area, several thousand CZK below the others. For basic services it doesn’t. A hygiene visit costs more than at all three neighbours, almost twice as much as at one of them. And by its own date, the price list is nearly three years old. Meanwhile, reviews mostly praise something the website barely mentions: quick help, even at weekends.
A patient writes that she got in touch in pain on a weekend morning and was treated a few hours later. (paraphrased, Google review)
4. Openings
The argument against insurers is out of date
The site says insurer contracts make no difference to patients. Since 1 Jan 2026, insurers fully cover a basic white filling for adults, and white fillings and root canals for children under 18. The clinic treats children too.
Suggestion: drop the argument and explain fairly when paying privately makes sense (implants, emergency care).
Emergency prices only at the front desk
Reviews keep coming back to the bill. Patients write that they paid several thousand CZK for emergency treatment they hadn’t expected.
Suggestion: 3–4 emergency packages with a price range, shared on the phone or by text.
Different details in different places
Older websites with the same address show an implant offer that ended long ago, and a different phone number. One directory lists round-the-clock emergency care; the website shows normal opening hours.
Suggestion: make prices, phone and hours match everywhere.
5. What I’d suggest
How to describe the clinic: “The private dentist who sees you today, even at the weekend, and tells you the price before you sit down. And for implants, the lowest total price around.”
Headline: “In pain today? We’ll see you today. You know the price up front.”
Why this: it’s the only clinic compared that’s open into the evening and at weekends, reviews praise exactly the speed and weekends, and an implant with crown costs several thousand CZK less than nearby.
How I did it
Public sources only, October 2026 (clinic websites and price lists, a business directory, Google review mirrors, a public health insurer’s announcement). Prices are starting prices from websites, rounded, and may change. I didn’t read Google Maps directly; reviews come from third-party mirrors. I prepared this as an example; the clinic didn’t order it. The full version has a numbered source link for every point.